OHIO GRANT HOSPITAL NUSERY
1. Embracing Change.
To illustrate the need for organisations to adapt to shifts in the business environment, one case study examines Aegon, a global insurance and pensions company. Aegon needed to combine its own strengths with those of its subsidiary brands in order to increase its visibility within the UK. By examining the external factors influencing change, the reasons for change, the process of creating a new organisational culture, and the steps needed to implement change, this case study illustrates the complete cycle involved in one company's quest to achieve a greater market presence.