LANE GRANT

Like the salesmen, the investor must have a clear notion of his goals and expectations and they must realize what is normal and acceptable to someone else might not be what is normal or acceptable to them.

What Kind of Person You Are. Consideration of your investment goals brings up the final point of personal evaluation - You. Very simply because your goals are a reflection of your temperament and personality.

You must go beyond your goals and pin down the traits and characteristics they stem from. Are your goals realistic? How do you regard money? How do you handle it? Are you easy-come, easy-go or do you count pennies? Are decisions involving money difficult for you to make? Are you on top of your budget or always running to keep up?

These are generalized questions and there are no absolute answers. Speculators should stay out of the market, but on the other hand, being a tight-wad is no virtue either. An overly cautious or conservative temperament may not be well-suited to react to the ever changing market conditions and thus miss out on opportunities to sell or buy.

The value in knowing thyself and how you will likely respond in a variety of financial situations is vital. Any personality type can count profits but it requires a certain rigor, a certain fortitude to face up to the adverse situations that investing unveils. If you have a character flaw, losing money will quickly expose it.

• In a now famous pronouncement, the elder Morgan stared at a questioner who wanted to know what stock prices would do and he said, "They will fluctuate." The statement is as pertinent today as it was then. As a result, the question you must ask becomes, "How will I respond when they do?" If you "Know Thyself" you'll have the answer.
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• America will continue to be the land of opportunity and regardless of what course our economy takes over the next few years, it's likely that investment opportunities will be numerous and attractive. Companies driven by the ever increasing advancements in technology will emerge, while older companies, out of necessity, will come forth with new products. One industry or another will enjoy a boom period relative to the rest. And, of course there will be casualties - there always is.

For the astute investor there's always opportunities to buy investments (stocks, bonds, commodities, mutual funds, etc.) before "the crowd" finds out and it's already over-valued or to buy a so-called "blue chip" temporarily out of favor, at a depressed price.

• In many instances, the differences between great rewards and huge losses are subtle. However, before you can embark anew or jump back into the game you must ask yourself several questions wrapped into one.
• They can be lonely questions because only you can answer them. It involves not only how much money you feel comfortable investing but it also takes into account the level of risk you are comfortable with.