Something huge that we do that we believe is very different than a lot of other agencies (because we have been told this) is that we truly network and connect people. For instance, we were working with Land Rover. We were working with the tampa bay rowdies soccer team. We made an introduction and arranged a relationship to team them together- rowdies shows up at Land Rover events and draws a bigger crowd etc. etc. We don’t want to necessarily give specific examples (oh my goodness there would be too many to choose from because we seriously do this every day) but we need to find a way to talk about how this is a core benefit you get from us. It is first and foremost in our minds and a part of the client relationship. All clients. Not just retained accounts. Everyone. And we see it as really important. Oh and if we don’t know someone. We find them. That’s how we continue to grow new relationships I don’t know about the use of the word networking though. Only if it is done really right. Because networking is pretty cliché these days. And you know, the true definition of networking isn’t really just meeting people and hoping to follow up to sell them something, its meeting people to find out who they know and connecting them with people making a lasting impression and the cycle goes on and on. Well, that notion (or, in this case, three great things – you, us and another valued client) is something in which we’ve seen great success. Three is the magic number. |