Background:
Dolphin Corporation is a German-based SAP solutions provider for major national and international corporations.Why:
Blending in and becoming invisible is no way to go through life. Dolphin Corporation was in danger of doing just that. Using the same type of creative approach as other IT companies, they asked Red Frog for a fresh way to communicate.How:
Red Frog developed a strategy of de-cloaking Dolphin and setting them apart from the competition. First: Offer a unique approach to an already saturated market with a stand out graphic, and, overall simplified campaign while keeping in mind the technically minded audience. Second: Bring together smart copy with a differentiated creative approach to build the corporate look of a respected world-wide firm.Last (but never least): Build a creative look and feel guaranteed to stand out from the competition. The iconic imagery of the "running red guy" creates a long standing brand, and the clean white space appeal conveys their message of simple and to the point.
Moral of story: Never blend in.
Results:
- An award winning ad campaign. (rewards matter most when they create results and make our clients money which is exactly what this campaign has done)
- An eye catching trade show display (we know because we have the increased trade show response numbers to prove it)
- A customer pleasing "mascot" delivering smile inducing promotional products, holiday greetings, and thank you gifts.
- An engaging website that clearly stands apart from the competition allowing Dolphin corporation to hold site visitors attention longer (measured by website metrics) thus creating a more competitive sales process.
