Though a campaign may have run its course, it's far from being completed. As each comes to an end, we issue a campaign report (think of it as the proverbial stroll down Memory Lane). It outlines key elements of the entire campaign – everything from targeted goals, tracking procedures and challenges/experiences of particular interest to applicable photos, printed material samples and standout successes. It's a great tool for managers to circulate to sales teams, for marketing managers to share with CEOs, board members and investors, and to assist with corporate record keeping.
