Red Frog is known for it’s non‐traditional thinking, and making sure our clients never blend in. Here are some great examples done by other ad agencies for inspiration, and understanding that the sky is the limit when it comes to your advertising. Interested in taking your advertising to the next level? Give Red Frog a call for a complimentary brainstorm on how we can step outside the box and get your company noticed! 727‐489‐2332

As an advertisement for the launch of the film Death Proof by Quentin Tarantino on DVD, fake arms were deposited in the streets of Amsterdam.

restroom related health‐advertising. This is a full‐size cut‐out mounted on top of the door knob, promoting hand‐washing. The sign next to the doorknob says: “92% of guys say they washed. 34% were lying.”

Axe men’s body spray sign placed next to an exit sign.

The 4 door Wrangler is coming. Sticker “handle” added to a regular Jeeps.

Quit Smoking sign for cars for www.quitsmoke.us.

Don’t miss the Super Bowl Party at Shephard’s Beach Resort in Clearwater! $500 Cash Prize Giveaway and $25 BBQ dinner with bottomless well cocktails, house wine, domestic drafts and well margaritas. Plenty of big screens to catch all the action! visit www.shephards.com for details!

Jared Kohn, a native of Baltimore, MD, earned his BBA in marketing from Emory University in Atlanta and graduated Beta Gamma Sigma with his MBA in marketing from Kennesaw State University in Kennesaw, GA. While in Atlanta, Jared spent five years studying consumer buying behavior with top companies like Enterprise Rent-A-Car and Sprint. More recently, he has developed and executed both regional and national new product launches for Coca-Cola and helped develop brands like Full Throttle Energy Drink, DASANI, and Gold Peak Iced Tea. His supplementary experience includes event coordination and management, statistical data input and analysis, concept development, copywriting, and operational improvement. He is a member of the American Marketing Association, Tampa Bay chapter.
Jared currently lives in the Tampa area with his wife, Amanda.

During the high peaks of economic times (remember your wallets warm fuzzy feelings during 2008?) selling 50-60 Cadillacs at a local dealership was a good…make that great number for the month.

In December of 2009, after GM resurged from bankruptcy and while most businesses fumbled trying to figure out how to avoid their own demise, The Dimmitt Automotive Family of Dealerships proclaimed that 2010 would be a new year of success and vowed to kick it off in the final months of 2009.

With Red Frog Marketing by their side, they set out to sell 100 New Cars within the Cadillac Brand, and 15 LandRovers.

The campaign strategy was comprised of traditional advertising elements, an enthusiastic and well incentivized sales force,  and a high concentration on media dollars “piggy backing” the messages placed by the National Brand.

However, the noted Non Traditional shining star of the December sales event was a multi-media component including Radio, Local Talent Endorsements, Social Media (Facebook and Twitter), and a portal website to encourage interactive sharing www.meandmycadillac.com .

“People want to buy from their peers, they will buy a recommendation more than they will ever buy an ad”, claims Jenn Greacen, Executive Director of Red Frog Marketing.

The result of the campaign was monumental. Dimmitt and Dew Cadillac Shattered their own lofty goal with a record 110 New Cadillacs sold and are poised with a confident sales staff and energy for 2010.

Campaign at a glance:

1)    www.meandmycadillac.com established. A social site where people can share their stories, up to date specials and deals are posted, and photos or videos of the dealerships events and customer interactions are featured.
2)    Cox Radio Stations 97X and 101.5 ran over 180 60 second commercials as pre-recorded endorsements across all of their top rated shows.
3)      Jock’s got to test drive a Cadillac CTS, SRX, Escalade ( and Land Rover ) for a week.  During this experience they shared their feelings on the experience on Facebook (growing friends for the dealerships fan page)
4)    Each jock produced a video of their driving experience that was shared on Facebook, www.meandmycadillac.com and on their own personal fan pages via the radio stations website.
5)    Listeners were encouraged to visit these websites to view their favorite jocks videos then share their own photos, videos or stories to be considered in the coming months as a lucky week long test driver and local endorser of the brand.

Red Frog sponsored the Susan G. Komen Race For A Cure this year, and our very own Mr. Red Frog was the official master of ceremonies for the start of the 5K race.  Did you spot Mr. Frog at the event? Be sure to go to Red Frog Spotter to upload your photo with him!

Red Frog was a proud (losing team) of the Tampa Bay Advertising Federation’s Ad industry Bowl-off: The Big LeBOWLski. Themed off the cult classic, The Big Lebowski, ad agencies from around the area joined in on a night filled with White Russians (the reason we lost) and an activity that may have resembled bowling but we aren’t claiming to be professionals.

Despite the loss, we did learn quite a bit about several associate agencies (like we are not the only ones who carry disco balls in our trunks) and we did show off our creative juices as we turned a bowling pin into a (non-working) hookah.

Red Frog welcomes Dimmitt Cadillac to the Red Frog Swamp and has hit the ground running with events like the upcoming 2010 SRX launch party on November 5th. This party will be celebrating the redesigned and redefined 2010 SRX, the must have accessory of the season.

Red Frog also helped Dimmitt coordinate their annual Golf Tournament this past weekend at Countryside Golf Course in Clearwater.The Tampa Bay Downs and The Tarpon Springs Golf Course were nice enough to donate the 1168 golf balls for the “It Takes Balls To Fight Cancer” contest which was $5 to guess the amount of balls in the back of a brand new Cadillac DTS for a chance to win a promotional golf package from Dimmitt Cadillac. All of the proceeds of the contest went to the Children’s Cancer Center.

An unknown viral phenomena has taken over Shephard’s Beach Resort located in Clearwater Beach. Little is known about the virus or the cause, but relief personnel are working around the clock to bring the public more information about this danger.
Known serious symptoms of the virus include an increase of participating in activities such as dancing, drinking, craving human interaction and all around having a “good time”.
The United Association for Party Control released a statement that the cure for this virus will not be available until October 31st, 2009, and will only be available at Shephard’s Beach Resort, which is “ground zero” for the phenomena. The statement also mentions the Cure will be $10 a person, although Medical treatment will be available for free to the first 100 people that are already infected with the virus (resembling a zombie). Everyone in Clearwater and surrounding areas are urged to go to Shephard’s and receive the cure even if they are not already infected.
This seems to be spreading rapidly and there have been reports of activity around the downtown Clearwater, St. Pete, and even Ybor area. To keep yourself updated on warnings and more information about this virus go to www.ShephardsOutbreak.com.

If you didn’t think the popular Blanket with Sleeves was pointless enough…. Now your precious Fido can have one of his own. Introducing Snuggie For Dogs! Just proof that you can sell anything. Call Red Frog today to get started on your marketing journey (but please….spare us the doggy blankets) 727-489-2332.

Most of you (still standing to read this) learned some valuable lessons in 2009 about your business. From staffing to marketing to office management there were changes. 
 I replied to most who asked “how are you doing (in business)” that “we are great” because we truly are- and that “things are just different”….. and they are. 
 Things are different because we were all forced to sit back and reevaluate. And for most of us this is EXACTLY what we needed to do regardless of the economy. We shaved budgets of unnecessary expenses and found ways to reinvent our marketing positions that were becoming comfortable…and stale. We learned the true value of getting back to the basics and stopped throwing advertising dollars against a wall to see what would stick. The economy in 2009 actually couldn’t have made this frog happier because essentially it forced many of our clients to do what we have been preaching for years- strategize, spend smart, go non- traditional, and TRACK-TRACK- TRACK those results. 
 2010 is going to be full of opportunity for those who embrace it…and plan strategically for it. 
 Red Frog is here to help with your 2010 marketing strategy and media needs. Plan ahead with a visit to our swamp today.