Red frog welcomes to its client roster Bay Dermatology and Fro Yo Frozen Yogurt!

Bay Dermatology is a full service medical and cosmetic dermatology center with 6 locations across Florida.
FroYo Lounge is the hottest self serve frozen yogurt franchise concept sweeping the North East.

Red Frog rocked the Annual Tailgate Show in Las Vegas. We traveled west with a handful of client concepts to pitch to the NFL and Collegiate Licensing Counsel.

Skiing Skiing Skiing. Its what our executive Director Jenn Greacen lives for so when we were invited to attend National Ski Attractions Association Conference in Utah and pitch ideas for a Florida resident tourism campaign to the ski resorts of north America we happily obliged

The University of Tampa has selected Red Frog Marketing for their annual strategic analysis project. MBA students will build a case study using the business practices of Red Frog and present a plan for continued growth.

“Each semester, I recruit 15-20 companies to participate in the Strategic Analysis Program at UT. I want the companies to be interesting and to pose a complex business challenge for the MBA students. When I met Jenn Greacen at a recent board meeting I learned about Red Frog. It didn’t take me long to realize Red Frog would be a great client company for the program.”

George H. (Jody) Tompson, PhD
Associate Professor
The University of Tampa
Director, Naimoli Institute for Business Strategy
Sykes College of Business

Jenn spoke yesterday at College Hunks Hauling Junk “University”, the annual conference for the individual franchise owners of one of the fastest growing franchise owners in North America

“You asked such great questions during our meeting. It sounds like you have a genuine interest in our franchises success. I’ve spoken and worked with a lot of speakers, and you by far asked the best questions with genuine interest about our systems and processes than just about anyone I’ve ever spoken to. ” says Nick Friedman, President of College Hunks and the recent author of “Effortless Entrepenuer”

Plans for this years media include an integrated campaign with Cox Media Group , Val Pak of Tampa Bay, ABC and a few surprises.

Of course we are excited to be with the team again this year and as the crazy group of creative’s we are over here at Red Frog you can certainly expect a stunt or two up our sleeves.

The team is moving to their new waterfront home at Al Lang Field in St Petersburg with preseason games beginning in March.

By Jenn Greacen

Make no mistake; business to consumer marketing has significantly evolved over the past several years. But this isn’t because of Facebook or Linked-In or Foursquare or any other social network. Believing the converse would be like saying that Facebook (a multibillion dollar profit center) was created without any consumer demand. The in depth sociological need for human interaction in a time of never ceasing technology and our cultural desire to have our voices heard were the underlying reasons for these networks success.

As a result of this social popularity and the growing cultural appreciation (or should I say obsession) for more and more “sharing”, Marketing and Brand Managers are shifting their channels…and their messages. No longer are we telling consumers about our products features and benefits therefore controlling the message. Brands now speak with their consumers by listening, interacting and forming relationships.

Sites like Facebook should be considered tools in the tool box of Social Media which is really just another Channel in the world of Marketing. (TV, Radio, Print, Outdoor are “traditional channels” but remember in 1960 TV was pretty cutting edge too.)

I have often times said that saying you have a social media campaign because you have a Facebook campaign is like saying you are building a house because you have bought a hammer.

In order to harness this tool, you must put in much more effort than simply “friending” a few folks and making daily posts. You must develop a full spectrum campaign that starts the same way any marketing or advertising campaign should start…with a goal. Then, you must connect the dots from where you are currently to where you want to be and set up check points along the way to establish a way of viewing success metrics or finding the jackknives in the middle of your message.

But before you start making this plan around this tool, ask yourself Why? Why is your brand interesting? Why will people care to engage with your brand and what’s in it for them. And at the risk of sounding negative, I will share my strong opinion that not every idea can be interesting no matter how hard they try and therefore not every brand belongs engaging in a social media campaign.

Now if you believe that you are an interesting brand or have something unique and interesting to offer that others will want to engage in and share, then begin your strategic process and follow these steps as guidelines:

1) What is your goal?

2) What tools do you already have in your tool box that you can tie in to achieve this goal?

3) Who is your target market and how does this tool reach them?

4) What is your strategy to start the viral process? Will you need to utilize traditional mass media to get the word out, in-store promotions, or will you attempt to launch this from a pure social format (this is the most difficult and longest to achieve results.)

5) Why will people share my information or engage?

6) Once fans have shared or engaged in my information, where do they go or what do I do with them to continue the relationship?

7) What will be your measurement metrics and set benchmarks in achieving your goals? Remember, using social media as an integrated marketing channel in your marketing mix requires as much planning and commitment to execute as any other initiative. You must have a plan.

In the end, if you do engage in a social media campaign, be sure to remember that by definition, social means creating a relationship NOT controlling the conversation.

For more information on new marketing techniques or to find out how your brand can benefit from social media marketing, email jenn@getyourfrogon.com or review case studies of successful campaigns at www.getyourfrogon.com

FOR IMMEDIATE RELEASE

Florida Attractions Association gives Red Frog the Green Light

Tallahassee- October 2010, The Florida Attractions Association is embarking on a rebranding project for their well known and loved Employee Guest Letter Program (AKA the Green Letter Program) and have hired a Clearwater based Creative Communications agency “Red Frog Marketing.”

The Green Letter Program facilitates the exchange of attraction admission and other benefits to employees and their guests. The program, which has been in place for more than 30 years, has been wildly successful for over 90 attractions, and has serviced tens of thousands of attraction industry employees.

Bill Lupfer, President of the Florida Attractions Association said, “The Green Letter program is our highest-profile benefit program and the successful overhaul of this beloved program is essential. We are delighted to have selected Red Frog Marketing to rebrand this important benefit program. The Florida Attractions Association recognizes the ingenuity and energy radiated by Red Frog Marketing, most notably by their epic presence at our 2010 Annual Conference and Trade Show.

About FAA

The Florida Attractions Association is a trade association which currently represents 95 Attractions, 38 Florida State Parks and 82 Associate Members.  The FAA is dedicated to promoting and advancing the interests of the Florida attractions industry through advocacy, education, and networking.

About Red Frog

Red Frog www.getyourfrogon.com, is a full service marketing, advertising and public relations firm with strength and proven experience in the hospitality industry with a client roster that includes the Santa Monica Hotel Group, Palladium Hotel Capital, Shephard’s Beach Resort Clearwater Beach, the Belleview Biltmore Resort Hotel and Spa, LTP Restaurant Corporation, FC Tampa Bay, and Visit Clearwater.

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ASK US HOW YOU CAN RECEIVE CASH BACK AS MUCH AS 7.5% WITH EVERY MEDIA PURCHASE!

Red Frog values its media vendors because they are more than vendors, they are true partners. COX Media Group has stood out from the rest and shinned over and over again when it comes to customer service, passion for their product and execution of great campaigns for our clients with proven results.

“Cox Media Group develops customer-focused partnerships, people, and campaigns that deliver results! In the Tampa market CMG has 6 radio stations, 6 station websites, and over 20 events throughout the year as mediums with which we activate consumers and execute our campaigns!”  I have been with CMG Tampa for three and a half years now and have been fortunate to meet and develop great relationships with some wonderful people, like our friends at Red Frog. It is with collaborative relationships like the one between CMG Tampa and Red Frog that we can make big things happen!”
-Julie Dangler Account Executive/Marketing Consultant

Accomplishments and results are what really matter. If you are building a campaign that includes media across any medium (print, television, radio, web, outdoor) Red Frog has the proven experience in media purchasing and placement to help take your business to the next level.

Its coming! Is your business ready to accept the 35,000 - 45,000 out of market visitors the OutBack Bowl will bring to the bay area?

Red Frog Marketing and Shephards Beach Resort (official Outback Bowl Sponsor) have teamed up to present the perfect OutBack Bowl Marketing Experience.

Eat. Drink. Stay & Play will be the ultimate guide to the Outback Bowl and will be distributed to guests and locals enjoying the festivities. Look for this Guide at your local transportation companies, rental car service, the Bay Area Concierge Association, in hotel rooms, and in official college team merchandise stores.

Contact Red Frog today to reserve your piece of the action!

In the immortal words of Kermit the Frog- “It’s not easy being green”.

Red Frog recently joined Mayor Pam Iorio and Mayor Bill Foster at the Green Business Summit dedicated to Business Sustainability at the Tampa Convention Center recently. Alongside companies like IBM, The Tampa Bay Business Journal, Busch Gardens, The Florida Aquarium and WEDU we shared ideas and examples of ways businesses can proactively invest and sustain in the emerging green economy.